The Psychology of Color

Colors are used to communicate many different things, like excitement, peace, and warnings.  Just like shapes, colors go beyond the limits of words and communicate to us on a much deeper level.  There are three primary colors, red, yellow, and blue.  And there are three secondary colors, orange, green, and purple, which are a mix of the primary colors.

Many insects communicate with visual signals.  The color patterns and other markings on the wings of butterflies and moths help species recognition in much the same way colored uniforms reveal the players’ affiliations on an athletic game field.  Some insects use bright colors, eyespots, or other distinctive patterns to scare away predators.  Animals also use color to camouflage, or hide in the same colors and patterns.

Below are lists which show the personal and emotional characteristics that colors communicate.

Tints and Shades: 

When a color is added to white, the resulting color is called a tint.  For example, White ceiling paint is usually tinted blue.  That is to say,  a tiny amount of blue, just a few drops is added to the white ceiling paint.

When black is added to a color to darken it, the resulting color is called a shade.  For example,  Black is sometimes added to automotive paint to increase the shadows of the design lines in the body of the car.

With colors, tints, and shades we are able to communicate on a basic, almost instinctual level.

Vocabulary:  primary, secondary, tint,  shade, camouflage

Grammar:    Adjectives are used to describe nouns (peoples, places, or things) Adjectives are words such as color, time, order, place.   When we describe elements of our game design, we use adjectives.  These adjectives are placed before the nouns which they describe.  These adjectives also have a specific order or sequence.

What the adjective expresses Quantity, Size, Shape, Colour, Material

First:      Quantity       four, ten, a few, several

Second:   Size               tall, tiny, huge

Third:     Shape            square, round

Fourth:   Color             red, purple, green

Examples:     The five, tiny, red squares.

Mario jumped over a few tall, round, purple sticks.

This character shoots cold, blue teardrops that freeze anything that they touch.

The space is eleven small green hexagons.